Rookies & Keys
BRAND IDENTITY & WEBSITE DESIGN
Agency
The Infinite Agency
Contribution
Art Direction / Graphic Design
Work
Through fixed priced listings, online auctions, and fractional ownership, Rookies & Keys provides a safe, trusted location to purchase investment-grade collectibles. Rookies & Keys came to us seeking a brand identity and website that could stand apart from the competitors. While most comic book and sports card auction sites are stuck in the past, we took a modern approach to their visual identity, brand voice, and website design. The logo mark was greatly inspired by the use of shapes and containers utilized in both comic books and sports cards.
