Fury Athletix
ART DIRECTION / WEBSITE DESIGN
Agency
The Infinite Agency
Contribution
Art Direction / Graphic Design
Work
Fury Athletix is a headwear brand based out of Southlake, Texas that is designed for athletes who aim to push the limits of their potential. They came to us, with only a logo and headwear in production, seeking a campaign that would bring awareness to their brand launch. They wanted to gain attention as a headwear company that was approaching sports as their only focus, creating the perfect hat for each sport. It was then my job to help develop their brand look-and-feel, digital campaign assets, out-of-home, website, and art direction for both their studio and lifestyle photography. Their edgy visual identity is a reflection of the grit and furious attitude of the brand’s target consumer.
