Gateway Church
BRAND GUIDELINES
Agency
The Infinite Agency
Contribution
Art Direction / Graphic Design
Work
Gateway Church is a DFW-based church founded in 2000 by Pastor Robert Morris. They meet as one church in many locations with more than 100,000 people attending each weekend. They were seeking an updated Brand Guidelines that included their purpose, vision, audience break-down, tone of voice, and visual identity. Their previous brand book was confusing and creating inconsistencies among the different ministries that referenced the book. The goal was to provide a brand guide that could be easily understood by anyone on staff and that equipped ministry leads with enough visual elements that could elevate designs across the different ministries. We created a clearer structure, system, and flow that could be easily understood by anyone on staff.
