Work

GameGuard Outdoors is an apparel company that creates hunting and fishing gear for the Southern outdoorsman. They came to us for a campaign to launch their new premium line, Pinnacle. This new product line provides a more premium quality but has an approachable price point compared to their competitors, which needed to be communicated through their visual identity. Below, you will see how the branding elements came to life through out-of-home, product catalog, hang tags, landing page, and social.